Insight: Supra Joins Real Estate Industry Leaders at 2024 MLS International Forum in Milan, Italy

Supra is excited and proud to support the international MLS movement, to help foster new collaboration and standards in real estate around the globe. As opportunities for MLS organizations expand beyond North America, Supra solutions are poised to encourage trust, cooperation, and efficiency. Supra is the leading provider of electronic lockboxes and a partner to MLSs for the past seven decades. Real estate agents identify lockboxes among the top 2 most impactful tools in their job.¹

Alongside the power of MLSs, real estate professionals can use the Supra system for secure and seamless access, scheduling, showing notifications, feedback, and more. The Supra systems facilitated 33 million showings for over 1 million keyholders in 2023. Plus, the recently-launched Supra showing management and scheduling service has grown to roughly 300,000 subscribers, with 18+ million showings processed in 2023. Here are the top three reasons why Supra leads the industry in adoption and participation:

1.  Trust:

Supra tools help increase the seller’s peace of mind, to know the right people are gaining access to their property (without the security loopholes that come with using codes).

• Trackable and managed access for non-members opens doors to new buyers, while maintaining control and accountability for listing access.
• Access by appointment brings scheduling and access together – listing agents have the control to require a scheduled appointment for any showing. Great for when agents want to restrict access, for example, to high-end properties.

2.  Cooperation:

Supra pioneered cooperation to break down geographic barriers. The model is the standard and has proven to deliver high adoption in areas using the Supra system. Supra's auto-cooperation feature enables seamless access across multiple localities in a region.

Here's how agents benefit:

• Access to more listings: When a property is listed by an agent from a cooperating organization, member agents can show it to their clients without any additional hassle. This seamless access broadens the range of properties available to clients, enhancing service quality and client satisfaction.
• Enhanced service: By automating the cooperation process, Supra reduces administrative tasks so agents can focus on serving their clients.
• Showcasing agent value: When agents can easily access a wider range of properties, they can provide more options to their clients. This enhances client confidence and helps build stronger client-agent relationships while reinforcing the value agents bring to buyers.

3.  Efficiency:

Supra invented lockboxes over 60 years ago because a real estate agent was tired of coordinating showings and losing keys.  Over the years, this evolving technology has facilitated efficiency and accountability in real estate operations in the U.S. and Canada. Now, MLSs worldwide can take advantage of these decades of real-world experience and lessons learned to deliver optimum efficiency and client experience.

As announced by Supra earlier this year, the new Supra One platform and Invoy™ lockbox will offer even greater security, convenience, and integrated features designed to meet the evolving needs of real estate professionals worldwide.

Key features of the new platform provide unique efficiencies that improve agents’ value to consumers:

• Scheduling Service: Buyers agents can easily search, share, and book showings on the fly. Listing agents can configure showing times, special restrictions, and house rules in a modern experience.
• Advanced Security: The Invoy lockbox is designed with state-of-the-art security features to protect property access. These include attack-resistant shackle strength and next-gen crypto to ensure secure communication between the lockbox and digital key.
• Seamless Integration: Supra One seamlessly integrates multiple real estate tools and platforms such as access and scheduling, streamlining agent tasks for an all-in-one agent experience.
• User-Friendly Access Experience: The Invoy lockbox enables faster open, a new “find my lockbox” feature, and available straight and curved shackles for ultimate on-the-door flexibility.
• Analytics and Statistics: combining showing requests, verified showings, and MLS data provides new practical and valuable insights to MLSs, agents, and consumers.

Supra's innovative features are transforming the way real estate professionals operate, making it easier than ever to show agent value to clients. By leveraging these tools, agents can enhance productivity, improve client satisfaction, and stay ahead in the competitive real estate market around the globe.

Fayyad Sbaihat, president, Supra, is joining a panel discussing collaborative technologies in Real Estate at the International MLS Forum, October 7 and 8, 2024, in Milan, Italy.

¹Source: NAR 2024 Technology Survey